The party may be over, and from the looks of the photos, Cupcake Smackdown 3.0 was a blast (pun intended!). The estimated attendance this year was 1,500 humans and 30 canines who gathered to enjoy cupcakes, local craft beer, bbq, shooting green pigs, and the photo booth. Hungry Todd Rungy also broke a record of eating 6 sugar free cupcake in under 59.2 seconds to raise awareness for diabetes. While the goal of Cupcake Smackdown(s) is to provide a community event to promote local businesses, the event also serves as a case study in social media. For the last three years, Cupcake Smackdown was organized and promoted via social media only. While we have received our fair share of earned traditional media (radio and television news), zero advertising dollars were spent on the event. It can be done.
A giant thanks to all of our sponsors (listed below) for making this event happen. And a special thanks for all the breweries for providing delicious local craft beers at our parties. I encourage everyone to check them out and to keep supporting our local breweries. If you don't see them our your favorite bar, a little gentle coaxing can sometimes get more craft beers on the menu.
There isn't enough space to post all the Cupcake Smackdown photos taken by Annie Ray, but here's the link to them. I had a serious problem of trying to pick the cutest ones to include in this post.
For a Twitter stream of the #cupcakeriot happenings, you can visit our KeepStream here: http://keepstream.com/MisoHungry/hashtag-cupcakeriot-3-dot-0
Photo by John M.P. Knox (@hopsafari)
There's me. Dressed like a pig. Being shot with cupcakes. Oink, Oink! Photo courtesy of @AndreaSchulle
Here's a list of blog posts, videos, and radio links about Cupcake Smackdown (to add yours, email or tweet me):
http://youstayhoppyaustin.blogspot.com/2011/06/june-state-beer-challenge-day-6.html
http://thatsuperawesomeblog.com/2011/06/13/a-few-things-2/
http://www.austintxonthecheap.com/?p=7400
http://www.ginnysaustin.com/?p=1152
http://matadornetwork.com/radar/cupcake-smackdown-austin/
http://austinbeergeek.blogspot.com/2011/06/big-weekend-ahead-for-beer-lovers.html
http://www.freefuninaustin.com/2011/06/cupcake-smackdown-on-saturday.html
http://todo.nowaustin.com/event/411348
http://www.livemom.com/2011/06/03/the-weekenders-events-for-austin-families-june3-5-2011/
http://omssstar.blogspot.com/2011/06/austinist-daily-beirut-part-one-of.html
http://diabetesupdate.blogspot.com/2011/06/ada-eat-cupcakes-for-cure-or-why-you.html
http://www.thesmartkitchenblog.com/2011/06/cupcakeriot-cupcake-smackdown-30.html?utm_medium=twitter&utm_source=twitterfeed
http://cupcakestakethecake.blogspot.com/2011/05/june-4th-cupcake-smackdown-in-austin.html
http://austinist.com/2011/06/02/cupcake_smackdown_30_this_saturday.php
http://www.austin360.com/blogs/content/shared-gen/blogs/austin/food2/entries/2011/05/27/how_to_take_advantage_of_inter.html
https://blindedbythebite.wordpress.com/2011/06/09/gluten-free-iacp-recap-blinded-by-the-bite-turns-1-year-old/
http://twitter.com/#!/1queenofspoons/statuses/76285094138093568
http://www.blogtalkradio.com/lonely-gourmet/2011/05/30/lonely-gourmet-friday-radio-feast-special
http://www.youtube.com/watch?v=nVYoCvh5YZk
http://places.blogspot.com/2011/06/tasting-and-launching-austins-best.html
And a GIANT thank you to all of our sponsors:
- 512 Brewing Company
- All in One Bakeshop
- Arsenal Brand
- Austin Beer Works
- Austin Dirty Dog
- Austin Dog Zone
- Bake Space
- Blinded by the Bite
- Building Image Group
- ChevyTexan
- daqri
- Google Places
- Gowalla
- Gretchen Makes Art
- Hill Country Cupcake
- Honest Tea
- Hops and Grain
- Independence Brewing
- Keep Austin Dog Friendly
- Keeper Collection
- Keres Spices
- Live Oak Brewing
- ManUpTexasBBQ
- Moving Average
- Ranger Creek Brewing and Distilling
- Real Ale Brewing
- SouthPaws PlaySchool
- Sugar Mama's Bakeshop
- The Lonely Gourmet
- The Cupcake Bar
- Thirsty Planet Brewery
- Twin Liquors
- WholeFoods
A special thank you to @ChevyTexan for sponsoring the official #cupcakeriot vehicle. I was completely spoiled by this fully loaded GMC Denali. I did not want to give it back.
The Denali had one of those cool windshield displays. Pretty awesome.
Photo by John M. P. Knox (@hopsafari)