Craft Beer, Fine Wine, Artisan Spirits, and Mouthgasmic Food.

Friday, September 17, 2010

GABF 2010 #1: Cooking with some Master Chefs

@Windaddict and I arrived a few days prior to the Great American Beer Festival to spend some times with friends.  @BeachBumChris invited us over for dinner at @SpeakEasyKitch's home, to which we gladly accepted.  They met on the set of Master Chefs, so dinner was sure to be a treat.  The menu consisted of fruit and veggies fresh out of the garden, an array of delicious cheeses,  shrimp etouffee, and a variety of beers to pair.  @SpeakEasyKitch's garden was overflowing with plump, fresh tomatoes, plums, and crisp kale.  I brought some plum seeds home to plant.   Photos by John M. P Knox.

Before dinner, we stopped by the cutest little ice cream shop ever.  Little Man Ice Cream wins in the creative and cuteness category. 

Chopped veggies. 

An Oyster stout with dinner. 

Cooking down the veggies.

The beer line up.  Note, we didn't try them all. I didn't anyways.

Finished dinner.  Thanks @SpeakEasyKitch and @BeachBumChris for the hospitality. 

Monday, September 13, 2010

Cupcake Smackdown 2.0 Wrap up with videos and photos

On August 21st, 2010, 409 Austinites gathered to set the first record of its kind - the most people simultaneously frosting a cupcake.  With the generous assistance of Le Cordon Bleu, Austin was able to pull of this awesome feat that benefited local non-profits including Lights, Camera, Help, Mobile Loaves and Fishes, Scare for a Cure, and Keep Austin Dog Friendly. Here are two videos chronicling the event.



This one was edited by me, footage by David Neff.



And this one was shot and edited by John M. P. Knox. 
In addition to completing the huge task of wrangling the masses for the cupcake frosting, Le Cordon Bleu also orchestrated the Guinness World Record attempt for most jaffa cakes eaten in one minute.  Unfortunately, none of our brave contestants beat the record of eight jaffa cakes.  Thank you so much to Le Cordon Bleu for stepping up to the plate on this. 
Other activities at the event included train rides, the cupcake pinata, and the infamous cupcake cannon.  Our event was so cool, that even Dave Chappelle made a debut. 

Photo by @Annainaustin.
We're still waiting for some administrative tasks of our world record to be completed, but I'd like to thank everyone else who worked hard to put on a great Cupcake Smackdown 2.0. The Cupcake Smackdown couldn't have happened without you!  Now onto the fun, here's the various links to press, photos, videos, and funny tweets.  List of sponsors at the end.

Press:

www.cupcakesmackdown.com

http://thataustingirl.blogspot.com/2010/08/sugar-high-snapshots-from-cupcake.html

http://www.myfoxaustin.com/dpp/good_day/Bake-and-Desetroy%3A-Cupcake-Smackdown-2.0-20100820-ktbcgd

http://naughtysecretaryclub.blogspot.com/2010/08/cupcake-smackdown.html

http://www.handmadehappenings.com/2010/08/hip-event-cupcake-smackdown-this.html

http://feteandfeast.com/2010/08/15/austin-foodie-bits-food-wine-things-to-do-for-the-week-of-august-16/

http://www.nowaustin.com/dpp/dining/let%27s-get-ready-to...bake%3F

http://www.austin360.com/blogs/content/shared-gen/blogs/austin/food2/entries/2010/08/16/break_world_records_cupcake_pi.html

http://www.challenge52.com/C7_profile

http://larimieleigh.com/2010/08/23/cupcake-smackdown-2-0-munchies/

http://thetastingbuds.com/2010/08/austin-cupcake-smackdown-2-0-jaffa-cake-eating-contest-how-to-break-a-world-record/

http://rootedaustin.com/blog/rooted-goes-to-cupcake-smackdown

http://thataustingirl.blogspot.com/2010/08/tomorrow-cupcakes-to-eat-cupcakes-to.html

Videos:

http://www.youtube.com/watch?v=Y7A2v2_8HRQ

http://www.youtube.com/watch?v=oHsZn1xYpCs&feature=related

Photos:
http://www.flickr.com/photos/8820084@N02/4938129876/

http://www.flickr.com/photos/annaustin/sets/72157624651882071/with/4914489732/

http://www.flickr.com/photos/angrysong/sets/72157624770593542/

http://www.flickr.com/photos/jdn/sets/72157624776546236/

http://www.flickr.com/photos/my-misc-pics/4914384398/

http://www.flickr.com/photos/flipimages/4914328842/

http://twitc.com/see/32818111/Social_Events/Cupcake_2010_Austin

http://ow.ly/i/3l7r

http://yfrog.com/mso5gej

http://yfrog.com/bh6shgj

http://www.flickr.com/photos/triana/sets/72157624653163305/

Gowalla Spots

http://gowalla.com/spots/2120122

Notable Tweets

http://twitter.com/FweioD/statuses/21785811575

http://twitter.com/OrneryTX/statuses/21776254685

http://twitter.com/risekevin/statuses/21776033831

http://twitter.com/MGourmand/statuses/21774299310

http://twitter.com/BryanPerson/statuses/21772672235

http://twitter.com/annainaustin/statuses/21773174644

http://twitter.com/MGourmand/statuses/21774299310

http://twitter.com/HonestTeaATX/statuses/21777380919

http://twitter.com/bellissimobaker/statuses/21777710596

http://twitter.com/alexstivers/statuses/21777959041

http://twitter.com/SCAREforaCURE/statuses/21779286398

http://twitter.com/brokenchord/statuses/21768974973

http://twitter.com/brokenchord/statuses/21764754921

http://twitter.com/LPT/statuses/21769681298

http://twitter.com/robnitt/statuses/21770826262

http://twitter.com/carriebakes/statuses/21768312530

http://twitter.com/g_ack/statuses/21772856778

http://twitter.com/g_ack/statuses/21751621683

http://twitter.com/ggroovin/statuses/21775622836

http://twitter.com/andreaschulle/statuses/21768573932

http://twitter.com/urbandomain/statuses/21766860298

http://twitter.com/SugarMamas/statuses/21752795880

http://twitter.com/poundaustin/status/21767450914

http://twitter.com/peglouke/status/21767119225

http://twitter.com/SCAREforaCURE/status/21765985327

http://twitter.com/FranishNonspeak/statuses/21765316192

http://twitter.com/arkintermission/status/21766015361

http://twitter.com/risekevin/status/21763950124
Sponsors:

Saturday, September 11, 2010

Fall Events to leave you stuffed and tipsy


Fall is underway, and that means the food events are picking up like mobile homes in a tornado.  Excuse my sense of humor.  :o)  @windaddict and I will be in Denver covering the Great American Beer Fest over the next week, but here's some upcoming events to satisfy the glutton in you.  I also have some tickets to give away, so make sure you read the entire post.

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Wednesday, Sept 15th, 6:30 pm - Jeff Potter, author of Cooking For Geeks, is coming to Austin on a book tour.  He is giving a talk on the science of cooking and will show some sous vide cooking equipment.
Event: Jeff Potter, author of Cooking For Geeks
Location: Whole Foods (525 North Lamar Boulevard, Austin, TX‎), Mezzanine
Time: 6:30pm
Date: Wednesday, September 15, 2010

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Wednesday, Sept 15th, 7 pm - Maker's Mark Whiskey Dinner at Highball.  Whiskey is delicious. In fact, it's so delicious, that aside from drinking it, sometimes we put it in food. There's going to be a lot of whiskey going around at this dinner, folks. The menu, four-courses of tasty whiskey-enhanced edibles, includes crab bisque served with White Dog, Texas Quail stuffed with a Maker's-infused duck liver mousse and served with underaged whiskey, beef tenderlion with a bourbon basted oyster mushroom duxelle, scalloped sweet potatoes and prosciutto bundled asparagus and served with a fully matured whiskey, and finally, an aniss scented creme brulee with salted shortbread, served with Maker's Mark 46.  Tickets are $57 and include everything listed above.  Purchase tickets here: http://www.thehighball.com/events/whiskey-dinner-7pm-55/
 
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Saturday, Sept. 18th, 11am - 4 pm - Taste of North Austin invites you to sample good eats, enjoy live music, cooking demonstrations, children's events and fabulous shopping.  Food samplings and children’s activities will require wristbands. Beer and wine will be available for purchase at select restaurant booths. A wristband of 10 tastes is available for purchase for $20 at Simon Guest Services at The Domain. Purchase you wristband before September 12th for $5 off.  Location:  The Domain, 11410 Century Oaks Terrace, Austin, TX.  Contact for more information: Lauren Harris, Area Director of Marketing, 512.873.8099.

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Sept. 17-20th - Whole Foods Turns 30!  Join Whole Foods as they celebrate their 30th birthday.  See here for list of events and activities.  

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It isn't a secret that Indian food has a special place in my heart.  Here's an event I don't want to miss. 

Saturday, Sept. 25, 5-9 pm - Taste of India invites you to enjoy Indian Cuisine, entertainment from 6-7:30pm, henna art, and name writing.  Proceeds from this event will benefit orphanages in India and locally to Austin Mobile Loaves & Fishes. $3 for admission to this event that is sure to stimulate your taste buds.  Location: St. Williams Catholic Church in Round Rock.  More information here: http://www.facebook.com/event.php?eid=146498762038181&ref=mf

I also have 15 pairs of tickets to give away to this event.  To win a pair: Tweet "@misohungry I want to go to Taste of India! Benefits @MLFNOW!"

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Wednesday, Sept. 30th - 6:00 pm -  Chef Showdown at the Southwest Bistro at the Hyatt.  I've judged several Chef Showdowns, and these are events that will leave you wondering how you managed to eat stuff so much in your face.  Here's the details!

WHO: Go Texan restaurant chefs representing the Driskill Grill, Roaring Fork, and Southwest Bistro
WHAT: The Hyatt Regency Austin hosts the third Go Texan Chef Showdown, a multi-course gourmet chef competition featuring local ingredients. Event is part of the Go Texan Restaurant Round-up.
WHEN: Thursday, September 30, 2010. Cocktail hour begins at 6 p.m.; Chef Showdown at 7 p.m.
WHERE: The Hyatt Regency Austin Southwest Bistro | 208 Barton Springs Rd., Austin, TX 78704.
TICKETS: $49 plus tax and gratuity. Includes wine pairings. Limited seating. Event reservations are available via opentable.com or by calling 512.480.2035

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Mondays Starting Sept. 13th - Hotel San Jose announced today the return of steak night, a monthly prix fixe menu prepared by Chef Larry Mcguire of Perla’s and Lambert’s with reservations at 6:30 pm, 7 pm, 8:30 pm, or 9 pm. The meals range from McAllen Ranch NY Strip ($40) with seared mushroom and shallot relish, Niman Ranch Natural Rib Eye ($40) with fennel salsa verde, Certified Angus Beef Filet ($45) with Hollandaise and fresh horseradish, or Ahi Tuna Steak ($40) with smoked paprika chimichurri. Served with salad, grilled asparagus, steak house potatoes and crispy shallots, diners are in for a real treat.  Dessert includes Mexia Pear and blackberry cobbler served with vanilla ice cream. Wine options for the evening include ($9/glass or $34/bottle) Fontsainte Corbieres Rouge from France 2008 vintage or Hugl Weine Gruner Veltliner from Australia 2008 vintage.  If you're craving a steak, the prix fix menu is sure to satisfy your tummy.  Hotel San Jose is located 1316 South Congress Avenue Austin, TX 78704. Reservations are limited, for more information or reserve your table call 512-852-2350.

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Thursday, Oct. 7th- 6:30 - pm - Tour De Vin at Whole Foods Downtown.  I have 3 words.  This event rocks.  This is where I first had StEats last year, and it was absolutely amazing.  Trying food for the first time that tasted like comfort food is kind of mind blowing in that dejavu-Inceptions-meets-Matrix kind of way.  If you like food and wine with from other cultures, you'll love this event.

Tuesday, September 7, 2010

Strategy Idea: Activity Based Social Rewards using Location Based Services

Note: I don't work for any of the services mentioned in this post, but Gowalla was a Cupcake Smackdown 2.0 sponsor. 

With thought about how to incorporate more social media tools into Cupcake Smackdown 2.0, I wondered if I could set up social social rewards for attending large events featuring a variety of activities.  Location based is popular these days. FourSquare, Gowalla, Whrrl, Yelp, and now Facebook are all in on it.  I was thrilled that Gowalla sponsored a special event for Cupcake Smackdown 2.0, but what's next for location based services at events? 

Earning a Ride a Caterpillar Activity Badge at Cockrell Butterfly Center.

I wanted to reward people for participating in all the activities via social media, but there was no way to differentiate who did or who didn't participate as everyone checks into one location.  With most location-based mobile applications, the basic function is that a user checks in to a location.  The locations can have a check in range of at least half a mile, so trying to add activities as locations doesn't really work.  They will just be mostly inaccurate.  For events like Cupcake Smackdown 2.0, The Smithsonian, universities, or even Disney's Theme Parks, activity based rewards in location based applications can be useful for engaging visitors in activities, tracking engagement in activities, and an easy way for the user to share the activity with others. 

The Kim Possible Interactive Game at Disney's Epcot is one of the few activities and locations  that is using a similar system (but different technology).  For the Kim Possible Interactive Game, players are equipped with a cell phone and GPS.  They are sent to different locations with a mission (activity) to accomplish.  Once the activities are completed (confirmed via unknown technology), they are sent onto another activity.  Here's some links to write ups about the interactive game:


Here's two different strategies that can use the same tools in a very different way.  Currently, a user checks into a location by selecting it off a list of nearby locations.  My basic idea for these strategies is that users would check into the locations, and then receive badge, items, or points for completing activities.  For example: I would check into Disneyland (the location), and ride the Buzz Lightyear Astro Blaster, and then check into the "Buzz Lightyear" activity indicating I completed it.

Activities can currently be added as events to some of the available services, but that doesn't people from checking in even if they didn't complete the activity.  This could easily be remedied by password protecting the activity, and distributing the password to users after said activity.  There are two problems with this method: (1) The password gets out, and anyone can use it as long as they are checked into the location, (2) Some locations will have a plethora of activities.  The The Smithsonian has 18 museum, and a daunting list of exhibits and activities.  Scrolling through a list of 100 activities could be views as a pain.   

If possible, one time use QR codes could be distributed to users post-activity allowing them to "complete the activity" on Gowalla or FourSquare.  They could also be posted at the end of a ride as users are leaving the area.  I'm not sure if there is currently an interface with QR code scanners and the location-based mobile applications, but it would be cool if they did.  It would also let people check in or find secret locations or activities that one cannot find unless they scan in. 

Earning the Navigate a Submarine Activity Badge

Strategy 1:

Create a reward system for users who complete certain activities at a particular location.  This is similar to trips on Gowalla.  An example might be having a Super Scientist badge for users who view 12 of the 24 exhibits (I made up that number) at the American History Museum at The Smithsonian   Another might be to award a Thrill Seeker badge to those who ride all the rides at Disneyland Badges and social recognition are important.  I don't need to tell you that.  There are endless posts (like this one and this one) chronicling FourSquare badges.  Don't forget about the use of badges in Boy Scouts and Girl Scouts.

This strategy can also be kicked up by combining it with other similar locations.  For example,  The Smithsonian could partner up with another museum(s) located somewhere else to offer the same type of check in badges.  Users who collect all the badges from specified museums would be rewarded with a big badge, like having a star named for the user.  The target audience for that type of reward does exist, and we want to be Super Scientists.  :o)

Earning the Crawling with Kids Badge at the Smithsonian

Strategy 2:

Show activities to users who check in our your location.  For example, Twin Liquors could show the "Taste X Wine" activity to users who check in frequently.  Disneyland could advertise a secret ride only to users when they have completed certain other rides.  Completing these advertised activities when people check in could earn users a badge. 

This strategy has several advantages. 
  • One advantage is that users' friends will see the badge and want one too.  We already touched on the social value of badges.  That's marketing for the business. 
  • The second advantage is that there is exclusivity surrounding the activity.  It is only offered to people who check in (or other additional requirements), and people like getting things that are special. 
  • The third advantage is the gaming aspect of it.  Like the Kim Possible Interactive Game, fun activities are hidden and must be discovered via clues.  A short game with an activity at the end could easily be embedded into a park or museum.  Augmented reality could also be incorporated to show off new technology.  This engages the users and encourages them to discover new things that might not be related to the game itself.